Healing to Whole was a high-value retreat led by Anita Moorjani, designed for people ready to invest in a deeper experience of healing and personal transformation.
With only a limited number of places available, the campaign didn’t need to generate mass-market volume. It needed to connect the retreat with the right audience and turn that interest into profitable bookings.
OVRDRVE managed the Meta campaign from strategy through to execution, using creative testing and performance data to identify the messages that drove the strongest commercial results.
Our Approach
Selling the Experience, Not Just the Event
A retreat like Healing to Whole requires more than simply promoting dates, a location and a speaker.
Our creative strategy focused on the experience and transformation behind the retreat, developing different messaging angles around Anita Moorjani, healing, personal transformation and the opportunity to experience the work in person.
We translated those angles into different creatives, headlines, callouts and ad copy to give the campaign multiple ways to connect with potential attendees.
Finding the Messages That Converted
Instead of betting the campaign on one creative direction, we continuously tested different combinations of message, angle, copy and format.
Performance data then shaped what came next.
Strong ideas were developed further. New variations were introduced. Underperforming creatives were replaced.
This allowed the creative strategy to evolve alongside the campaign rather than remain static from launch to finish.
The Results
From $8,641.71 in Meta ad spend, the campaign generated:
$50,699 in tracked conversion value
47 tracked purchases
5.87x ROAS
$183.87 cost per purchase
Put simply, every $1 invested into Meta advertising generated $5.87 in tracked revenue.
The retreat went on to welcome 180 attendees, with our 47 tracked purchases representing a purchase volume equivalent to 26% of total attendance.
The Impact
$8.6K invested.
$50.7K tracked revenue.
5.87x ROAS.
A paid acquisition campaign that delivered meaningful revenue for an intimate, high-value retreat.